By REBECCA FANNIN，December 8, 2011

Mid-career U.S. and European professionals in their 30s and 40s are making it in China and can’t get enough of the place.
Robert Strawbridge, 42, grew up on Long Island’s North Shore and spent summers in Newport, Rhode Island and Maine, later moving to San Francisco in time to ride the dotcom boom as IPOs were soaring. In 2008, he left behind his Cape Cod style home overlooking the Bay and rented an apartment in Beijing to catch the next big trend. A Hambrecht & Quist alum from the mid-1990s who later co-founded a sportswear manufacturer and worked as a VP at a Zurich investment bank, Strawbridge launched Beijing-anchored Sea Cliff Capital International in 2008.

The boutique merchant banking firm specializes in cross-border transactions with a focus on assisting clean tech and energy-related companies expand into China and raise capital. Strawbridge, who served in the U.S. Marine Corps for five years and was a combat diver, likens his China experience to “deployment” and says he’s in Beijing for the long haul.

As excerpted from Startup Asia (Wiley, Oct. 2011) by Rebecca A. Fannin, Forbes Online.